A recent Good Technology report claimed 76 percent of financial service mobile device activations were for iOS devices, partially because of the platform’s stronger security features, which have become essential to regulated industries. Also read: 5 reasons enterprise users should consider iPad ProĪpple’s market leadership in mobile devices across the financial sector is widely recognized.
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"It doesn't feel right for Apple to just go out and take a rerun.“More than 75 percent of all users are accessing the Bloomberg Professional app on Apple products,” the company said. During Apple's February shareholder meeting, CEO Tim Cook was asked why Apple didn't make an effort to get the rights to the upcoming Friends reunion show that will be airing on HBO Max.Ĭook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," he said. Today's news suggests something of a turnaround for the company's plans for Apple TV+.
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As the report notes, however, at $4.99 per month, Apple TV+ costs half the price of a standard Netflix subscription.Īnother advantage Apple TV+ has over its rivals is that it's free for a year for anyone who buys an Apple device, and students who have a student subscription to Apple Music for $4.99 per month can also get access to Apple TV+ at no additional charge, so the company can expose viewers to its television service before they even sign up.Īpple has so far avoided buying rights to old shows, and has instead looked to host individual services through its TV app in the form of Apple TV Channels, which include the likes of HBO, Starz, SHOWTIME, and EPIX. Netflix for example has thousands of titles that viewers can choose from, while Apple TV+ currently has fewer than 30 original movies and shows in its catalog. Nevertheless, it's a statement of intent from Apple and an acknowledgement that successful streaming services like Netflix and Disney+ tend to have a mix of old and new shows to keep audiences coming back.
The company’s video-programming executives have taken pitches from Hollywood studios about licensing older content for TV+ and have bought some shows and movies, according to people familiar with the matter.Īpple reportedly plans to keep its television streaming service focused on original shows, and hasn't bought any huge franchises or blockbusters for its back catalog, according to sources cited in the report. Apple is purchasing older movies and shows for its TV+ streaming service in a bid to build a back catalog of content that puts it in a better position to rival the huge libraries available on Netflix, Hulu, and Disney+, reports Bloomberg.
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